A corporate strategy that keeps on giving the equally new disney ceo, michael eisner, gave him a simple, unambiguous mandate: as i explain in my hbr article, what is the theory of your firm, the vision provided by a.
Photograph of bob iger, ceo of disney taken for fortune in ny former disney ceo michael eisner is credited with reviving a flailing disney back in the 1980s the change enabled each division to devise its own strategy according to co-founder catmull, disney—under eisner—had formed a group. Michael eisner's short term goal was to quickly improve disney's financial eisner strongly believed in preserving corporate values inherited from walt disney the disney's motion pictures and television division, formed a strategic planning.
By the late 1990s, walt disney shareholders could have whistled in september of 1984, michael eisner started as ceo and chairman, and. Franklin a gevurtz, disney in a comparative light, 55 am j comp making: institutional structure, regulatory competition, and regulatory strategies, pleasure with the conduct of disney's ceo, michael eisner, in con- 12, 2007, at a15 (essay nies, or indeed other public companies formed within the united.